Why Entrance and Reception Cleaning Matters for Office Cleaning
Nothing makes or breaks a business more quickly than a customer’s first impression. From the moment they begin to approach your premises until they walk through the door and receive a prompt, cheerful greeting, your entire operation is on trial in their mind. Everyone does this, consciously or unconsciously, and undoing a poor first impression can take significant effort.
Human beings make snap judgments using appearances alone, and there is extensive psychological research that supports the idea that first impressions have a significant impact very quickly. Conversely, research has also documented ways to create the right first impression and maintain that positivity throughout your customer’s journey. That critical first impression begins with your entryway and reception areas, both need to be maintained with the utmost care. Here is a quick overview of why keeping those areas clean is critical for every business.
Your Entrance and Reception Introduces the Aesthetics and Culture of Your Organization
Visitors to your place of business can find themselves waiting in the reception area for an extended time period. The furniture you’ve placed, the window treatments, the front desk and doors all contribute to an aesthetic that communicates your values. If you’ve invested wisely, you will reap the benefits of choosing the right look for the first impression you want to create.
However, if you have chosen poorly, your first impression will likewise be poor. Your values are reflected in your choices, and in how you maintain the cleanliness and state of repair for your entrance and reception area. Clean, comfortable seating shows customers their comfort is important. A spacious reception area with clean floors, walls and doors says each customer is a welcome guest. Make sure your entrance and reception areas communicate your values effectively.
A Clean Front Office Inspires Positive Employees Mindsets
Nobody wants to come to work and pass through a dimly lit, shabbily decorated and dirty entrance or reception area. It may not crush the soul, but it definitely wears it down over time. A clean, well maintained entrance and front office can completely turn everyone’s outlook around first thing in the morning.
Customer-facing employees like the receptionist will also find it easier to offer a pleasant welcome to visitors in a space that is clean and inviting as opposed to a dingy and poorly maintained waiting room. Moreover, employees who come and go via the main entrance and reception will be more inclined to help maintain a cleaner work environment because they take pride in how attractive their workplace is from the outside.
Allows Your Office Design to Shine
Most businesses spend significant sums of money on their front signage, doors, windows and reception area. That being said, it isn’t uncommon for all investment in their entrance and reception area to stop post-installation. Everything that greets customers needs to be cleaned and kept in an exceptional state of repair to maintain your desired first impression.
Let your design choices stand out by keeping everything in superb condition. Clients and customers who visit or have to wait to conduct business will better appreciate the thought and planning that’s gone into your introductory space, and time to notice when it doesn’t meet a high standard of excellence. Give them all good reasons to remember your entrance and waiting room, and reinforce those impressions with thorough regular cleaning.
Projects Your Target Market
Clutter, overflowing trash cans, dirty floors and streaky windows do not inspire confidence for prospective customers or clients.It also does not set a proper example to the staff who work in other areas of the building if the primary customer-facing space on site is a mess all the time. In life, people tend to attract what they project because it’s a direct passive appeal.
A clean work environment is a professional work environment. Everything is organized, spotless and possesses a placement and use that speaks of purpose and intention. Nothing left to chance, everything perfectly, effortlessly controlled. The way you oversee your physical location demonstrates clearly how you run your business and the care that you invest in everything that you do. Make your entrance and reception areas reflect those values, and you will always find a target market for your products and services that will grow and sustain your business.
Your Entryway and Reception Are Your Public Image
The side of the building accessible to the public is referred to as "the face" for a reason. When the public pictures your business in their head, they are imagining your business as its own entity. What type of image does that look like to them? If your building is poorly maintained and not cleaned regularly, it is almost a guarantee that your public image is less than positive in the minds of the public.
You control the public’s perception by how you maintain your property. A sharp, professional entrance and comfortable reception area that is clean and well-furnished are only the beginning. Your attention to detail in keeping both areas immaculate is a key component of creating an ideal public image. The more positive associations you inspire in the minds of potential customers, the more potential business they will bring your way. Start with one of the most powerful variables for creating a public image and make sure your building is spotless.
Need cleaning services to maintain an impeccable entrance and reception area? Our team at Allied Facility Care has the experience and expertise you need to make that perfect first impression. Contact us today for more information.
